I am a brand builder.

I help independent and venture backed startup companies develop and define their brand foundation and marketing framework, go-to-market strategies and business objectives.

Why do startups need a brand foundation?

A solid brand foundation allows startups to better communicate their value, story and benefits to customers, investors and prospective employees. Building a strong brand foundation as early as possible is critical for long-term success.

Often the biggest struggle for a startup is knowing how to talk to customers and investors in a meaningful, relevant way. This is where a solid brand foundation makes all of the difference. It not only sets the strategic direction for the company, but provides a common frame of reference for all stakeholders to understand and engage with the business.

A solid brand foundation also gives investors with a better sense of the value a startup offers, the direction the company is going and how it plans to get there. When an investor has a clear understanding of a business, they are more likely to invest and support it. With a solid foundation in place, they are not only investing in a company, they are investing in the brand.

About Andrew Hayden

Andrew Hayden has spent that past 25+ years building, managing and executing brand and marketing programs for companies ranging from global giants like IBM, Siemens and Coca-Cola, to multiple startups. His startup work includes as a co-founder, a Vice President of Marketing for an early stage venture funded media startup, and a brand architect for a company that raised over $60M in Series A funds. He holds a bachelors degree in Industrial Design from Syracuse University and an MBA in business and marketing from Emory University.

Currently, he works as a brand and marketing consultant helping early stage startups define their brand foundation and use it to build effective business and marketing processes.