The audit process, identifies whether you have the basic concepts in place from which to build a brand. It will also identify gaps and next steps you need to consider in the evolution of your brand.

Brand Audit Deliverable (Report delivered within 10 business days)

Following the Brand Audit meeting, I will prepare a 1-2-page analysis of the current state of your brand. This will include:

• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Recommendation for next steps

The brand foundation is designed to develop and deliver a scalable and actionable platform on which you can build a business. It includes the Brand Audit and aBrand Basics Workshop and includes the core elements of brand that help build a successful business.

Much of the initial work will be completed in structured as workshops with scheduled meetings and updates as the strategy progresses.
Rate depends on company, industry, and product/offering.

Brand Foundation deliverables
Brand Audit + report
Brand Foundation Document that includes final, actionable versions of:

• Vision
• Mission
• Values
• Operating Principles
• Brand Promise
• Elevator Pitch

One of the largest gaps many startups face is how they will go from disruptive idea to marketable/sellable product that directly appeals to their core audiences. The Go-to-Market Strategy (GTM) is designed to provide you with a brand based plan that addresses multiple audiences including initial customer engagements, investor pitches, and employee recruiting.

Much of the initial work will be completed in structured as workshops with scheduled meetings and updates as the strategy progresses.

Go-to-Market Strategy deliverables include:

• Comprehensive Brand Foundation and Messaging
• Brand Communications plan (internal)
• Comprehensive Go-to-Market Strategy
• Operations
• Target Customers
• Marketing Strategy and Messaging
• Audience-specific marketing channels
• Success Metrics and measurements
• Marketing plan outline