Startup Brand Packages

Brand Audit

The brand audit is a top-level assessment of your brand

Timeframe

~4 Hours

Flat Fee

$1,000

The audit process, identifies whether you have the basic concepts in place from which to build a brand. It will also identify gaps and next steps you need to consider in the evolution of your brand.

Recommended attendees
Founders (mandatory)
Select personnel if needed
Attendees should be limited to founders and key personnel only – recommend no more than four in total.

Brand Audit Deliverable (Report delivered within 10 business days)

Following the Brand Audit meeting, I will prepare a 1-2-page analysis of the current state of your brand. This will include:

  • SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Recommendation for next steps

“Sell the problem you solve, not the product.” Unknown

Brand Foundation

Develop and deliver a scalable and actionable brand foundation.

Timeframe

1 Month

Begins at

$5000

The brand foundation is designed to develop and deliver a scalable and actionable platform on which you can build a business. It includes the Brand Audit and aBrand Basics Workshop and includes the core elements of brand that help build a successful business.

Much of the initial work will be completed in structured as workshops with scheduled meetings and updates as the strategy progresses.
Rate depends on company, industry, and product/offering.

Recommended attendees
Founders (mandatory)
Select personnel if desired
Workshop attendees should be limited to founders and key personnel only – recommend no more than four in total.

Brand Foundation deliverables
Brand Audit + report
Brand Foundation Document that includes final, actionable versions of:

  • Vision
  • Mission
  • Values
  • Operating Principles
  • Brand Promise
  • Elevator Pitch

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”
-Howard Schultz, CEO Starbucks

Go-to-Market Strategy

How to go from disruptive idea to marketable/sellable product.

Timeframe

2-3 Months

Begins at

$12,500

One of the largest gaps many startups face is how they will go from disruptive idea to marketable/sellable product that directly appeals to their core audiences. The Go-to-Market Strategy (GTM) is designed to provide you with a brand based plan that addresses multiple audiences including initial customer engagements, investor pitches, and employee recruiting.

Much of the initial work will be completed in structured as workshops with scheduled meetings and updates as the strategy progresses.

Recommended Attendees
Founders (mandatory)
Select personnel if needed
Please limit to founders and key personnel only – recommend no more than four in total.

Go-to-Market Strategy deliverables include:

  • Comprehensive Brand Foundation and Messaging
  • Brand Communications plan (internal)
  • Comprehensive Go-to-Market Strategy
  • Operations
  • Target Customers
  • Marketing Strategy and Messaging
  • Audience-specific marketing channels
  • Success Metrics and measurements
  • Marketing plan outline

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