by AHayden | Jul 30, 2018 | Blog, Brand, Marketing
Where’s Your Market? I talk with a lot of investors and one area they all feel startups tend to falter is in their go-to-market plan. Why is this? I think there are many reasons, foremost among them is that often founders have never brought a product from concept...
by AHayden | Jul 12, 2018 | Blog, Brand
Market cadence is one of the key reasons the first startup I worked for failed. Despite having raised nearly $60M and getting commitments from customers to buy tens of thousands of units, we ran out of money before ever coming near break even. It hurt, but it was a...
by AHayden | Jul 10, 2018 | Blog, Brand
Recently, I was talking to a group of founders about the importance of defining your brand as early as possible. Telling a consistent, compelling and relevant story from day one can help a startup in virtually every area of their business. During the talk, one of the...
by AHayden | Jun 28, 2018 | Blog, Brand
I talk to a lot of founders about their companies. Often, when talking to them, I reference my experiences at some of the largest companies in the world. Companies like IBM, Siemens, Coca-Cola and others. Despite including anecdotes and lessons learned from my work in...
by AHayden | Apr 29, 2018 | Blog, Brand
Here you can find the slides for the presentation I gave at the April 23rd meeting of the Seattle League of Extraordinary Entrepreneurs. The presentation was about the importance of brand for small and startup companies. SLXE April 2018_2F Thanks to everyone who...
by AHayden | Mar 2, 2018 | Blog, Brand
Here you can find the slides form the recent Lunch-n-Learn that I gave at WeWork SLU in downtown Seattle. AHayden_Brand_Foundation1a Please feel free to contact me if you have any questions or would like to learn more about using your brand as the key driver of...
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