by AHayden | Feb 24, 2018 | Blog, Brand
There is a terrific Jeff Bezos quote that says:”Brand is what people say about you when you’re not in the room.” It is one of the most succinct definitions of brand, capturing the holistic nature of it as a business imperative. Read it again: “Brand is what...
by AHayden | Jan 20, 2018 | Blog, Brand
Is the idea of “Product/Market Fit” backwards? In a recent research report, CBInsights found that 42% of startups fail because there is no market need for their products. The implication that almost half of startup failures can be attributed to a lack of understanding...
by AHayden | Jan 5, 2018 | Blog, Brand
Most early stage startups focus all of their attention on their product or offering, however most fail to realize the importance of also investing in their brand foundation. The purpose of the brand foundation is to provide a framework within which to build your...
by AHayden | Dec 18, 2017 | Blog, Brand
Breaking Down the Elements of a Solid Brand Foundation A well-developed Brand Foundation is a framework to build your business around. With it your company has a defined direction, purpose and meaning on which to focus. There are six essential elements of a solid...
by AHayden | Dec 1, 2017 | Blog, Brand
People frequently make communications and marketing much more complicated than it needs to be. The reality is that it’s not complicated – it is complex. Effective communication requires people to spend a lot more time learning their craft, and studying, than...
by AHayden | Nov 2, 2017 | Blog, Brand
From the beginning of my career I’ve always been a huge believer in the importance of getting the fundamentals right in order to ensure brand success. It amazes me how many companies today, specially start-ups, seem to struggle with maintaining the integrity of...
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