Your Brand = Your Business

Your Brand = Your Business

There is a terrific Jeff Bezos quote that says:“Brand is what people say about you when you’re not in the room.” It is one of the most succinct definitions of brand, capturing the holistic nature of it as a business imperative. Read it again: “Brand is what...
Refocusing the Startup Product/Market-Fit model

Refocusing the Startup Product/Market-Fit model

Is the idea of “Product/Market Fit” backwards? In a recent research report, CBInsights found that 42% of startups fail because there is no market need for their products. The implication that almost half of startup failures can be attributed to a lack of understanding...
6 Essential Elements of a Solid Brand Foundation

6 Essential Elements of a Solid Brand Foundation

Breaking Down the Elements of a Solid Brand Foundation A well-developed Brand Foundation is a framework to build your business around. With it your company has a defined direction, purpose and meaning on which to focus. There are six essential elements of a solid...

Fundamentals, Frameworks and Focus

From the beginning of my career I’ve always been a huge believer in the importance of getting the fundamentals right in order to ensure brand success. It amazes me how many companies today, specially start-ups, seem to struggle with maintaining the integrity of...