4-23-18 SLXE Meetup Slides

4-23-18 SLXE Meetup Slides

Here you can find the slides for the presentation I gave at the April 23rd meeting of the Seattle League of Extraordinary Entrepreneurs. The presentation was about the importance of brand for small and startup companies. SLXE April 2018_2F Thanks to everyone who...
2/28/18 – WeWork SLU Brand Foundation Slides

2/28/18 – WeWork SLU Brand Foundation Slides

Here you can find the slides form the recent Lunch-n-Learn that I gave at WeWork SLU in downtown Seattle. AHayden_Brand_Foundation1a   Please feel free to contact me if you have any questions or would like to learn more about using your brand as the key driver of your...
Your Brand = Your Business

Your Brand = Your Business

There is a terrific Jeff Bezos quote that says:“Brand is what people say about you when you’re not in the room.” It is one of the most succinct definitions of brand, capturing the holistic nature of it as a business imperative. Read it again: “Brand is what...
Refocusing the Startup Product/Market-Fit model

Refocusing the Startup Product/Market-Fit model

Is the idea of “Product/Market Fit” backwards? In a recent research report, CBInsights found that 42% of startups fail because there is no market need for their products. The implication that almost half of startup failures can be attributed to a lack of understanding...
6 Essential Elements of a Solid Brand Foundation

6 Essential Elements of a Solid Brand Foundation

Breaking Down the Elements of a Solid Brand Foundation A well-developed Brand Foundation is a framework to build your business around. With it your company has a defined direction, purpose and meaning on which to focus. There are six essential elements of a solid...