by AHayden | Jul 30, 2018 | Blog, Brand, Marketing
Where’s Your Market? I talk with a lot of investors and one area they all feel startups tend to falter is in their go-to-market plan. Why is this? I think there are many reasons, foremost among them is that often founders have never brought a product from concept...
by AHayden | Jul 12, 2018 | Blog, Brand
Market cadence is one of the key reasons the first startup I worked for failed. Despite having raised nearly $60M and getting commitments from customers to buy tens of thousands of units, we ran out of money before ever coming near break even. It hurt, but it was a...
by AHayden | Jul 10, 2018 | Blog, Brand
Recently, I was talking to a group of founders about the importance of defining your brand as early as possible. Telling a consistent, compelling and relevant story from day one can help a startup in virtually every area of their business. During the talk, one of the...
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