by AHayden | Jan 20, 2018 | Blog, Brand
Is the idea of “Product/Market Fit” backwards? In a recent research report, CBInsights found that 42% of startups fail because there is no market need for their products. The implication that almost half of startup failures can be attributed to a lack of understanding...
by AHayden | Jan 5, 2018 | Blog, Brand
Most early stage startups focus all of their attention on their product or offering, however most fail to realize the importance of also investing in their brand foundation. The purpose of the brand foundation is to provide a framework within which to build your...
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